ABOUT US
OUR CAPABILITIES
OUR EXPERIENCE
SOLUTIONS
BIOS

Solutions

Consumer Web sites Creative development
Internal communications Content development
CD-ROM development Business strategy
Advertising and promotions Word-of-mouth marketing
Brand strategy

 




Consumer Web Sites

As vendors or staff for industry leaders, we’ve managed, executed and launched a wide variety of large-scale Web sites targeted at online consumers.

Project services include:

Customer identification & evaluation

Budget creation &
resource management

Third-party partner development

Information architecture

User experience design

Creative & content development

Project management

Technical evaluation & implementation


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Internal Communications

We’re experienced at developing internal Web sites in a variety of platforms and know how to create effective internal communications tools.

Project services include:

Communications strategy & planning

Data gathering & analysis

Organizational evaluation

Information architecture

User experience design

Creative & content development

Technical evaluation & implementation


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CD-ROM Development

From software development to business strategy to content acquisition, we know how to bring products to market.

Project services include:

Market assessment

Strategic direction

Third-party partner development

Budget & team management

Content licensing & acquisition

Content production

Product development


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Advertising & Promotions

Whether the objectives are to increase consumer awareness, build brand image, increase sales, or develop a customer base, we create winning advertising and promotion solutions.

Project services include:

Creative concepting

Promotional planning

Next generation online ads

Basic banner ads

Online advertising listings

Online Flash demos


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Creative Development

We balance strategy with creativity to develop innovative visual concepts for online and offline projects.

Creative services include:

Web site definition & design

Visual identity development

Brand strategy & design

Marketing collateral

Advertising creative

Newsletter design

Book design


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Content Development

We are highly skilled at developing a strategy, setting the tone, and delivering compelling content that engages your target audience.

Editorial services include:

Consumer Web sites

Internal communications

Marketing collateral

Advertorials

Magazine features

Newspaper articles

Newsletters

Books


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Business Strategy

From start-ups to established corporations we have a track record of helping companies evaluate opportunities and build winning strategies to reach their full market potential.

Business services include:

Market & new business assessment

Partner evaluation & development

Business identity creation

Product evaluation & development

Customer opportunity identification

Competitive analysis

Content acquisition & partnerships


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Brand Strategy

We specialize in branding -- starting with
assessment of your current brand or market
position. We poll your audience in order to
drive relevant positioning and kick-off the
branding and naming process.

Brand strategy services include:

Brand evaluation & assessment

Market research, customer surveys

Competitive analysis

Brand identity creation


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Word-of-mouth & non-traditional marketing

Often the best way to reach customers is to bypass traditional marketing and get people talking. We were responsible for identifying, structuring, and negotiating content relationships with industry leaders in arts, science, technology, sports and media for Starbucks “Cups” program, a marketing campaign with a word-of-mouth approach.


Word-of-mouth advertising services include:

Media outreach

Content identification & sourcing

Creative strategy

Campaign launch planning & implementation


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